I was about to try out the Coke Facial Profiler application until I saw this in the terms and conditions. The rest of the terms talk about giving them an unlimited license to blah blah blah but that’s actually pretty standard legal speak for “in order for us to take your photos and do stuff with them with our cool code, we need the rights to them in a way where you can’t pull them later and force us to scramble,” and this shows up pretty much everywhere on the ‘net.
But “use the photos…at any time in…related advertising” isn’t. I’d love to be a part of this experiment, but I don’t just give out my photos to be used in ads willy-nilly. That there is no opt-out-but-you-can-still-play mode of the site bugs me, but I’d rather be selective about what photos Coke can advertise with and not play at all, instead of giving them a carte blanche to my Facebook account.
