EyeToy meets paper dolls with Zugara’s shopping application.
For anyone who’s actually played an EyeToy, you’ll know that this kind of radial menu is the kind of activity that records better than it plays, to put it one way. Still, since you’re not frantically trying to swat away ninjas, it’ll probably be fine.
However, I think this particular application is on the fast track down hedonic adaptation. This isn’t something that amazes a user for very long, this quickly turns from “clever” to “kinda useful” to “meh.” An example of this exists right in the demo video itself, where a user shares photos on Facebook. The user flow that cascades from this is completely different than the shopping user flow we’ve been seeing; The whole experience needs to be restarted if a user stops and waits for their friends to reply. These are tools that sit on the periphery of the primary experience, and until they are the primary experience they’ll always exhibit some gap in the end-user experience that will break rhythm.
I’m not saying that anyone should pull a Boo.com and go all hog wild with an AR-only site either. I’m just saying this is a great time for experimentation and fun, but keep your expectations at the right level.
Until something seamless like Project Natal is released, print-out based systems like this will remain CueCat-grade gimmicks until the real tech shows up.
