Teradome.

Scroll to Info & Navigation

For The 5th Year In A Row, Apple Wins CES. Before It Starts. Without Showing Up. Mg Siegler, techcrunch.com Are you ready for CES? I know I am. The PR emails are flow­ing in and I’m going to respond to every sin­gle one of them. I can’t wait to hear about Sam­sung’s social media stuff. And Vizio’s new thingy. I can’t wait to get my hands on that one thi… Companies that aren’t Apple are having a hard time trying to forget Apple’s successes and move on. Yes, stop making crap laptops, but perhaps don’t make your “ultrabooks” look exactly like MacBook Airs. You’re not building loyalty, you’re only drawing more attention to Apple as the clear leader worth copying. And unless you’re actually making products better than they are, you’ll only make them realize that they really wanted that Mac instead. This isn’t new advice. We’ve been saying this since the Resurgence, since PC brands borrowed Bondi blue and transparent plastics. They’ve been shelling out mindshare for short-term attention instead of focusing on improving their business to survive the long-term shift that’s occurring thanks to the Internet and mobility. No excuses. They knew it was coming: The original UMPC vision could have worked if it hadn’t been half-assed into an overpriced, highly compromised version of the tablet PC that people already didn’t want. Who are the companies that are fighting best today? Google and Amazon, two companies with serious roots neither in PC components nor OSes, who built up their ecosystems enough to answer the only question that actually matters anymore: “Well, what do they do that Apple doesn’t?”

For The 5th Year In A Row, Apple Wins CES. Before It Starts. Without Showing Up.
Mg Siegler, techcrunch.com

Are you ready for CES? I know I am. The PR emails are flow­ing in and I’m going to respond to every sin­gle one of them. I can’t wait to hear about Sam­sung’s social media stuff. And Vizio’s new thingy. I can’t wait to get my hands on that one thi…

Companies that aren’t Apple are having a hard time trying to forget Apple’s successes and move on.

Yes, stop making crap laptops, but perhaps don’t make your “ultrabooks” look exactly like MacBook Airs. You’re not building loyalty, you’re only drawing more attention to Apple as the clear leader worth copying. And unless you’re actually making products better than they are, you’ll only make them realize that they really wanted that Mac instead.

This isn’t new advice. We’ve been saying this since the Resurgence, since PC brands borrowed Bondi blue and transparent plastics. They’ve been shelling out mindshare for short-term attention instead of focusing on improving their business to survive the long-term shift that’s occurring thanks to the Internet and mobility.

No excuses. They knew it was coming: The original UMPC vision could have worked if it hadn’t been half-assed into an overpriced, highly compromised version of the tablet PC that people already didn’t want.

Who are the companies that are fighting best today? Google and Amazon, two companies with serious roots neither in PC components nor OSes, who built up their ecosystems enough to answer the only question that actually matters anymore: “Well, what do they do that Apple doesn’t?”